i dont know what to name my clothing brand

As you prepare to launch your ain fashion label, you face the challenge of deciding on a make proper noun. While the fashion world is full of names that are easily recognizable, finding one that fits y'all and the particular segment of customers y'all are targeting can exist a claiming that many first fourth dimension fashion entrepreneurs experience overwhelmed with.

Coming upward with a name for a mode brand involves a lengthy process, and is not something that can be accomplished overnight. Here are a few steps that will help you construction that process and hopefully brand information technology easier.

Focus on your target audience

A brand should appeal to its target audition. What segment are yous looking to appeal to – youthful, sophisticated, urban, and edgy? Your brand name needs to be a reflection of this key trait. This is why sports brands are usually brusque – Nike, Reebok, Fila, Puma – and so on. Torrid, a make that focuses on large sizes for teenage girls and younger women, appeals to the romantic predispositions of this audition.

Determine your brand personality

Way brands tend to represent the personality of the designer, and it's not surprising that many brands are the names of their owners themselves – Tommy Hilfiger, Calvin Klein, Donna Karan – simply if your name is non as piece of cake to curl off the tongue, yous're better off creating one that is a reflection of the personality – similar Forever21 appealing to young women. A combination tin can also piece of work if paired well, either individually or as a brew-up of the two words.

Be Innovative and edgy, only don't become over the superlative

Many fashion entrepreneurs are disposed towards creating a brand name that is a reflection of current trends or fads by existence sharp and memorable, but this can backlash over fourth dimension if the trends change. Beingness too edgy can also hurt, as the name loses its shock value over time – FCUK beingness a prime example, says Steve Manning of branding and naming consultancy Igor.

Lookout out for Copyrights

While many find it tempting to utilize permutations and misspellings of mutual names, it might misfire if your audition doesn't know how to spell your name correctly. If people can't read, pronounce or remember a name it'south definitely the wrong one, so avoid names like Wynd, Phyre, etc. fifty-fifty though they might be tempting. And exercise check copyright and trademark registries to avoid taking one that already owned past someone else. Using a strange word might be an interesting way to project your brand, simply be sure at that place's no one using that brand in the markets you are looking to target.

Simple Tests to Determine the Success of Your Brand Proper noun

Alexandra Watkins, CIO of Eat My Words, a brand cosmos agency advocates two tests to determine if the brand proper noun will be probable to succeed, which she calls the Smiling and SCRATCH tests. The exam to check what qualities your brand name should have is the Smile Test. Essentially it stands for

Simple – easy to understand

Meaningful – ane which your customers hands relate

Imagery – creates a stiff visual clan

Legs – it should accept the power to stay relevant for a long time

Emotional – builds a bond, entertains, evoke a stiff feeling.

The SCRATCH test is one to determine the qualities a brand name should not have. It stands for

Spelling – it should non be complicated to write or think

Copycat – should non sound like or remind one of a similar brand

Random – one which has no association with the product

Annoying – evoking negativity

Tame – has very feeble associations

Curse of Cognition – is understood only by insiders

Hard to Pronounce – If they tin can't say it, they tin't remember it.

A good make should exist able to pass each of these tests, for it to be memorable.

Make Stakeholders part of the process

Once you've fatigued up a short list of the make names yous'd like, share them with a modest circumvolve of influential people. These include investors, suppliers, your designer, employees and consider their opinion, although you should be the one to brand the final decision. This helps y'all get an outside feel for the make every bit well, and makes determination making easier.

Build a suitable epitome or logo to go with the brand name

The name is one part of the branding procedure. The logo and colour palette that make upwardly the logo are also part of the branding process. A suitable colour palette and image volition support and enhance the proper name, make information technology more memorable and piece of cake to recall.

Hither is our brand building story :

A start-up that provides mode design and consulting services to new fashion brands and growing niche segment way retailers. Services include designing and sample development, consulting services in branding, marketing startegy and social media.

Target audience:

Mode entrepreneurs who have launched their own small manner make

Niche segment retailers

Entrepreneurs interested in Fashion.

Brand Name: Fuel4Fashion, since the services provided help the mode brand to accelerate its growth.

Logo:

Colors: Purple for inventiveness, Xanthous for Energy

Concept behind the Logo: ii "F"s at right angles to create the number 4. The arms of the F are shown as 4 pencils to represent the designing and creative skills.

Tagline: Your Creative Catalyst – helping to convert your design ideas into actual designs and garments, supporting and being a office of the procedure.

When nosotros launched our business, the name came out of a simple understanding that we were hither to help a style brand reach its goals – hence the fuel that drives fashion brands, or just put, Fuel4Fashion. The ingemination likewise helps us in building remember, and information technology simplifies what we do for our target audition, namely manner entrepreneurs and growing fashion labels.

Edifice a make takes time, and fashion brands crave more due to the crowded nature of the market. Merely with a good brand name that represents the manner of the wearing apparel themselves, yous are likely to build a stronger make following and better call back every bit the years get by.

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Source: https://www.linkedin.com/pulse/how-select-perfect-fashion-brand-name-7-easy-steps-supriya-ghurye

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